On Monday, October 2, Healthy Teen Network will host Pre-Conference Institutes where attendees can choose from intensive all-day or half-day sessions on different topics in the field. The fee to attend a full-day Pre-Conference Institute is $189 (this price includes breakfast and lunch); half-day Pre-Conference Institutes are $89. These sessions are not included in the price of regular conference registration.
The Social Media Studio: Recruiting for Health Programs, Studies, and Surveys
Genevieve Martinez-Garcia and Milagros Garrido (Healthy Teen Network)
Need participants for a program, study, or short survey? Even if you post your recruitment materials on Facebook, they may not come. Increasingly, social media has been used as a go-to platform to recruit youth to programs and research, but the effects may be unpredictable. This hands-on session will walk you through the basic concepts of participant recruitment using various social media platforms (i.e., Facebook, Instagram, and Twitter). We will work together to create a message, develop and design ads or graphic collaterals, and craft a campaign specific for multiple social media platforms. We will also discuss what metrics are best suited to monitor the success of your campaign. Laptops are required–your own materials and graphics are optional. (You may want to bring your own materials to get feedback from our team.) Roll up your sleeves, and let’s get to work!
Creating Systemic Social Change: Putting the Reproductive Justice Lens into Practice
Ena Suseth Valladares and Marisol Franco (California Latinas for Reproductive Justice [CLRJ])
Action Planning for Sustainability: Leveraging, Communicating, and Building Partnerships (Invite Only)
Valerie Sedivy (Healthy Teen Network) and Ryan Schwartz (Full Focus Communications)
This full-day preconference for CDC-DASH funded local education agencies will focus on identifying and prioritizing activities to sustain beyond the current cooperative agreement along with communication strategies that can be used to sustain these activities. Participants will engage in hands-on activities to develop communication skills and strategies to nurture champions and build long-term support, with expert input from Ryan Schwartz of Full Focus Communications. Participants will also work with their peers to prioritize activities and develop action plans, with direct support from the NGOs representing each approach area.
Freshening Our Public Policy Messages and Strategies to Match Current Times
Gina Desiderio and Bob Reeg (Healthy Teen Network)
A shifted landscape of new or strengthened power players (particularly those who lean conservative) at all levels of government, combined with threats to public health investments that our nation’s youth are facing, necessitates a reinvigorated call to public policy action by individuals and organizations that support youth and their families. Institute participants will explore and challenge a set of fresh messages on key adolescent sexual and reproductive health public policy subjects that are intended to reach policymakers along the values spectrum. Participants will practice application of those messages in written and spoken form. Also, we will share with participants the major dos’ and donts of communications with public policy makers.
Making Room at the Table: Expanding Diversity and Inclusion in Mentorship
Judith Steinhart, Tania Chatterjee, Desirée N. Robinson, Shadeen Francis (WOCSHN)
Working with young people is inherently a change-driven process; while you support their growth, the hope is to instill the knowledge and esteem necessary for them to move forward making healthier choices. Creating systemic change is not very different. As is, many organizations are missing key knowledge by excluding people of color (POC) from decision-making processes. Specific strategies can effectively help groups create space at tables for those who are not usually invited. Breaking these barriers benefits everyone. Our work is best when we learn from one another. This interactive learning experience is for teachers, trainers, advocates, family workers, and professionals who are wanting to help make inroads for greater inclusivity and for opportunities to learn. This interactive pre-con will provide opportunities for reflecting, planning, and implementing specific tools for the creation of support networks within your organization. The goal of this session is to identify strategies for using mentoring and leadership skills to diversify the areas in which we work.