Likes, Tweets, and Hashtags: Harnessing the Power of Social Media for Study Recruitment

Date: October 3, 2017

Social media and internet advertising continue to prove promising frontiers for the recruitment and engagement of participants for programs, studies, and campaigns. Last month, Healthy Teen Network and Child Trends gave a poster presentation at our annual national conference, sharing key lessons from the digital recruitment efforts of the Pulse study, a randomized control trial testing a web-based sexual and reproductive health app for young adult women. While Facebook, Twitter, Instagram, and Google all offer promising metrics to advertisers, in the Pulse Study, platforms varied in producing eligible recruits. Platform-specific targeting abilities and return-on-investment are explored and the impact of incentives, user experience, and race and ethnicity on recruitment are considered.

Interested in learning more about harnessing the power of social media recruitment? Contact us to start a conversation about how we can amplify your learning, research, and program efforts! Our Digital Studio services, combine human-centered design with new technologies to help you widen geographical reach, connect with your target audience, and save time and money.

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Citation: Sufrinko, N., Garrido, Martínez García, G., Cook, E., Manlove, J., Johnson, M. (2017, October). Likes, tweets, and hashtags: Harnessing the power of social media for study recruitment. Poster session presented at the Healthy Teen Network Annual National Conference, Baltimore, MD.

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