Sharing Information Online in the Age of Apomediation

Date: December 13th, 2013

Gina Desiderio

Whether you know it or not, you’re living in the age of apomediation. According to Dr. Dan O’Connor, apomediation means: “mediated by people to the side of you or all around you, from the Latin ‘apo’ meaning to stand by… It describes the morass—the extraordinary number of voices, sites, blogs, tweet feeds, etc.—that are available in social media, all of which could potentially help to guide a patient or an information seeker to a particular type of health information.”

Does your organization or agency have important health information you want to share with your constituents online? Now, more than ever, it’s important to be aware of what you share and how. In this video from his recent keynote at Embracing Innovation: Combining Science with Creativity to Improve Adolescent Health, Healthy Teen Network’s 34th Annual National Conference, Dr. O’Connor shares a useful acronym, KUDOS, that can help you make the most of sharing valuable information online.


What lessons have you learned when trying to share your health information with teens online? Do you think the KUDOS acronym will be helpful in your work?

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About the Author

Gina Desiderio, Healthy Teen Network Director of Communications, has over 10 years of capacity-building and project management experience, supporting professionals to provide programs and services to empower youth to thrive.

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