Title: Recruiting Participants through Social Media 3

Target your ads to the demographics you want.

Use strategic customization to invite only the people you intend to enroll. Virtually every social media ads platform allows you to customize your campaigns audience. Facebook and Instagram allow you to define with more precision your audience, so these are great channels when you are targeting a narrow subgroup of the population. Save channels like Twitter for broader reach campaigns.

Target your ads to the demographics you want.

When targeting, use “Detailed Targeting” to expand your audience and “Exclude People” or “Narrow Audience” function to further define it.