Title: Screening and enrolling pt 1

Brand your study.

As with any other product, your study should stand on its own in terms of name recognition and branding. Associating your study name exclusively with your organization may be limiting, or may not serve the purpose of blinding the control group in a randomized controlled trial. For example, we used The Girl Power Project for one study and Pulse Study for the second one.

Use consistent branding.

Potential participants need to know that the study and its sponsors are trustworthy. Develop a style guide to ensure that the programmer employs attractive aesthetics on every page and aligns the color scheme to the study logo and brand identity.

Direct users to the screener quickly.

We had very different experiences in our two studies. Both had a link to the screener from the landing page. While The Girl Power Project’s participants accessed and moved through a multi-page screener quickly, Pulse’s participants navigated away from the multi-page screener. When we moved Pulse’s screener to the landing page AND placed all the screener questions on the same page, screener initiation rates jumped from 9% to 94% almost instantly.

Be clear yet succinct in your description.

This is a hard balance to achieve. You need to inform participants what your study is about, who is behind it, and what you will request from them. But you won’t hold their attention for too long. Be creative and succinct in your verbiage.

Be clear yet succinct in your description.