Empathy & Insights: Quick Guide

Emily Connor, Laura Lloyd, Patricia Natalie, Milagros Garrido, and Brittany Wearing, Healthy Teen Network

The empathy stage of human-centered design is about understanding the people you’re designing for—not just their behaviors, but their experiences, emotions, and motivations. Unlike traditional research, it focuses on connecting with people on a human level to gain insights.

Use this practical guide to learn more about leading with empathy and uncovering meaningful insights in human-centered design.

The Healthy Teen Network In/Tend Incubator Hub is supported by the Office of Population Affairs (OPA) of the U.S. Department of Health and Human Services (HHS) as part of a financial assistance award totaling $1,886,783 with 100 percent funded by OPA/OASH/HHS. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement by, OPA/OASH/HHS, or the U.S. Government. For more information, please visit opa.hhs.gov.

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