Implementation Evaluation of Pulse: Findings from a Rigorous Evaluation of New or Innovative Approaches to Prevent Teen Pregnancy
July 2021
This implementation report provides details on the recruitment procedures and implementation findings of an evaluation of Pulse, a web–based mobile health application (app)accessible through smartphones and tablets. The goals of Pulse are to increase birth control use and clinic use and ultimately decrease teen pregnancy. Pulse provides comprehensive, medically accurate sexual and reproductive health information to young women through engaging interactive and multimedia features.
Pulse was evaluated through an individual-level randomized controlled trial. In total, we randomly assigned 2,317 women to the Pulse intervention group or to the Pulse comparison group over a two-year period. The comparison group was directed to the Pulse “Comparison” app which was custom-built to function similarly to the Pulse intervention app and had the same name and branding. The primary behavioral outcomes examined through this study included unprotected sex (sex without using any contraceptive method; sex without using hormonal or long-acting contraceptive methods); hormonal or long-acting reversible contraceptive use among those who were sexually active at baseline; current contraceptive use; contraceptive use frequency in last six weeks among those who were sexually active at baseline; and visiting a clinic for sexual and reproductive health services.
This implementation report provides an in-depth explanation of the online recruitment process. The report then provides findings on adherence, dosage, quality, and contextual factors of the implementation. Implementation findings are primarily based on text message data, app usage data, post-test survey data, and a small number of in-depth interviews.
Pulse was developed by Healthy Teen Network and MetaMedia Training International. The evaluation was led by Child Trends and supported by Ewald & Wasserman Research Consultants.
Contributing Staff
Presentations on Social Media Recruitment
Recruiting Youth? Using social media to recruit participants to sexual health research studies
Presentation focuses on our lessons learned using social media recruitment for health studies.
Martinez-Garcia, G., Garrido, Sufrinko, N. (2020, October 6-8). Recruiting Youth? Using social media to recruit participants to sexual health research studies [Virtual presentation], CDC Health Communication, Marketing & Media Forum.
Recruiting Youth? Using social media to recruit participants to sexual health research studies
This presentation focuses on our lessons learned using social media recruitment for health studies.
Martinez-Garcia, G., Garrido, Sufrinko, N. (2020, October 6-8). Recruiting Youth? Using social media to recruit participants to sexual health research studies [Virtual presentation], CDC Health Communication, Marketing & Media Forum.
Instagram them and they will come… but can you survey them right?
This presentation focuses on our lessons learned using social media recruitment and internet-based survey to measure unprotected sex.
Martinez-Garcia, G., Garrido, M., Manlove, J., & Finocharo, J. (2020, May 26-28). Instagram them and they will come… but can you survey them right? [Virtual Presentation], Office of Population Affairs “Looking Back, Moving Forward: A Special Series for TPP and PAF Grantees” Grantee Expo.
Instagram them and they will come…or will they?: The secrets of recruiting youth through social media
Social media platforms such as Facebook, Instagram, and Twitter offer the opportunity to reach large numbers of youth. However, program managers’ success in effectively recruiting youth is mixed. Managers and researchers often lack the know-how and skills to effectively reach youth through these channels and resort to out-dated recruitment methods or highly ineffective and expensive banner ads. In order to inform youth of program or research opportunities, we must speak their language and reach them where they are. This presentation shows how to design effective ads to maximize advertising budgets.
Garrido, M. and Sufrinko, N. (2019, July 10-12) Instagram them and they will come…or will they?: The secrets of recruiting youth through social media [Conference session]. National Sexual Health Conference, Chicago, IL.
Inst them and they will come…or will they?: The secrets of recruiting youth through social media platforms
Are your social media ads flopping? Still using a flyer to recruit youth for research studies? Learn the to-do and to-don’ts of using social media to recruit youth for research studies and program.
Garrido, M., & Martinez-Garcia, G, (2018, May 6-7). Inst them and they will come…or will they?: The secrets of recruiting youth through social media platforms [Conference session]. FYSB National Grantee Conference, Fort Lauderdale, FL.




