Internet Advertising to Recruit Youth

Date: August 6, 2019

What’s all the hype about internet advertising? Is it right for your project?
Not sure where to start, but you want to start now?
Tried it before but with mixed results? Need some tips to boost your efforts?

Follow along as our Director of Innovation and Research, Genevieve Martínez-García, shares lessons learned for how to effectively recruit youth into programs and research studies using internet advertising. You’ll gain some great tips to get you started with internet advertising and steered in the right direction. These eight videos are super short but packed with good information based on our own experience. And even better, this elearning resource is free!

Estimated time: 2-3 minutes per lesson, average / 35 minutes for the entire course

This course was made possible (in part) by Grant Number TP2H000038 from the Department of Health and Human Services (HHS) Office of Populations Affairs (OPA). Contents are solely the responsibility of the authors and do not necessarily represent the official views of HHS or OPA.


(6 minutes, 2 seconds)

Lesson 1: Avoid Stock Photography

(2 minutes, 25 seconds)

Lesson 2: Be Concise

(3 minutes, 14 seconds)

Lesson 3: Be Clear

(1 minute, 52  seconds)

Lesson 4: UX Matters

(3 minutes, 48 seconds)

Lesson 5: Platform Follows Audience

(4 minutes, 10 seconds)

Lesson 6: Targeting Ain’t Perfect

(2 minutes, 41 seconds)

Lesson 7: Iterate, Iterate, Iterate

(2 minutes, 15 seconds)

Lesson 8: Pivot

(2 minutes, 11 seconds)

Final Thought

(2 minutes, 38 seconds)

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Citation: Martínez-García, G. (2019). Internet advertising to recruit youth. Baltimore: Healthy Teen Network. Retrieved from

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