woman sitting on the floor surrounded by books using a MacBook
Be Clear and UX Matters: More Lessons Learned for Internet Advertising

 In part three of this series, learn how to be clear in your ads and pay attention to the UX or user experience that happens after your ad.

Caricature of Genevieve Martinez-Garcia

By Genevieve Martínez García, PhD

December 18, 2019

This is part three of a series. Miss something? Check it out:

Each video in this elearning series is super-short and easy to follow. Although the elearning videos follow a sequence, you don’t have to follow them in order. You can view them at your own pace, picking up wherever it makes the most sense for you.

Lesson 3: Be Clear

People are very smart when it comes to ads. If your ad sounds gimmicky, complicated, or ambiguous, people may assume it’s a scam. Avoid clickbait-y language, and tell them exactly what you want them to do.

This lesson three in a series of short videos but packed with good information based on our own experience.

Lesson 4: UX Matters

UX means user experience. UX is what happens after your ad, not only the visual branding but how users navigate subsequent pages. If they find everything cohesive and easy to use, they may stick around. If they get confused or tired, they will navigate away.

This lesson four in a series of short videos but packed with good information based on our own experience.

Ready for more? We’ll be highlighting more of these lessons in our blog posts over the next few weeks, but you don’t have to wait for us. The full elearning series is available now!

Want even more? Let us know how we can help you get started with internet advertising!

Genevieve Martínez-García, PhD, was previously employed with Healthy Teen Network as the Director of Innovation and Research.