macbook air sitting on a wooden table with Facebook Ads on screen
Using Internet Advertising to Recruit Youth

Follow along as our Director of Innovation and Research, Genevieve Martínez-García, shares lessons learned for how to effectively recruit youth into programs and research studies using internet advertising.

Caricature of Genevieve Martinez-Garcia

By Genevieve Martínez García, PhD

November 14, 2019

Looking to recruit youth for programs or research studies? Have you ever wondered about how you might harness the power of internet advertising in your recruitment efforts?

Placement matters:  you want to advertise your program and study where everyone is…which is online.

If you haven’t already considered advertising to recruit youth, maybe it’s something you want to learn more about. Placement matters:  you want to advertise your program and study where everyone is…which is online.

We have developed a set of eight short videos to help you learn how to use internet advertising to recruit youth. This elearning series if for you if….

  • You want to know what’s all the hype about internet advertising? Is it right for your project?
  • You’re sure where to start, but you want to start now?
  • You’ve tried it before but with mixed results? Need some tips to boost your efforts?

Each video is super-short and easy to follow. Although the elearning videos follow a sequence, you don’t have to follow them in order. You can view them at your own pace, picking up wherever it makes the most sense for you.

Still not sure if internet advertising is relevant for you? Get started with this short introduction, where our Director of Innovation and Research, Genevieve Martínez-García, explains where internet advertising might be useful.

This is the introduction to a series of short videos but packed with good information based on our own experience.

Genevieve Martínez-García, PhD, is the Healthy Teen Network Director of Innovation and Research and is committed to shaking things up and bringing innovation to our field. If her kids grant her any downtime, you can find her on her yoga mat, planning a trip, or working on a house project. Read more about Genevieve